Treasured Brew of the Cave Primarna funkcija: Embalaža za steklenico bajdžiuja by Tiger Pan

Treasured Brew of the Cave Primarna funkcija: Embalaža za steklenico bajdžiuja by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2022

Treasured Brew of the Cave Primarna funkcija: Embalaža za steklenico bajdžiuja

by Tiger Pan

Client: Jiugui Liquor Co., Ltd

Srebrna nagrada A' Design Award Winner in Embalaža Category

25,501

Verified Award Winner

Verify Award Status for #130922

View at A' Design Award Press Release Award Badge

Colors

The Design

About Treasured Brew of the Cave Primarna funkcija: Embalaža za steklenico bajdžiuja

Besedilo knjige: Treasured Brew of the Cave je zasnova embalaže za kitajski bajdžiu. Ohranjena je klasična oblika vreče, z vrvjo, ovito okoli vratu, medtem ko je material iz porcelana spremenjen v steklo. Steklena površina dodaja sijaj in teksturo ter loči steklenico od keramične embalaže, ki jo uporabljajo druge blagovne znamke. Na dnu je v slogu starodavne kitajske risbe vklesana gora, ki izraža koncept shranjevanja v jamah, metode, ki jo že dolgo uporablja ljudstvo Miao. Steklenica ostaja čista in prozorna, na njej pa je reliefno vtisnjena številka šest.

The Recognition

About the Srebrna nagrada A' Design Award

Treasured Brew of the Cave Primarna funkcija: Embalaža za steklenico bajdžiuja je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Treasured Brew of the Cave Primarna funkcija: Embalaža za steklenico bajdžiuja se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Treasured Brew of the Cave Primarna funkcija: Embalaža za steklenico bajdžiuja je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Dimensions & Packaging: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Tags: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Design Challenge: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspiration: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Project Duration: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Team Members: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Image Credits: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu