Gregory Donut Embalaža za krofe by Stora Enso China Packaging

Gregory Donut Embalaža za krofe by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2022

Gregory Donut Embalaža za krofe

by Stora Enso China Packaging

Client: Stora Enso China Packaging

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #130936

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gregory Donut Embalaža za krofe

Gregory Donut je papirnata embalaža za krofe, namenjena prodaji hrane za s seboj. Ves vidljivi papir je primeren za stik z živili. Ovoj je izdelan iz visoko trpežnega papirja FBB, prevlečenega z matiranim lakom na vodni osnovi, ki ščiti tiskarsko barvo, natisnjen pa je s sojinim črnilom, primernim za stik z živili. Zasnova z devetdesetstopinjsko rotacijsko strukturo omogoča hitro oblikovanje škatle, zato se embalaža lahko pošilja v ravni obliki. Vsaka škatla sprejme šest krofov, na voljo pa sta dve velikosti ročaja ovoja, primerni za šest ali dvanajst kosov. Temno modra grafika z ilustracijami krofov in pšenice spominja na mornarsko kulturo.

The Recognition

About the Bronasta nagrada A' Design Award

Gregory Donut Embalaža za krofe je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Gregory Donut Embalaža za krofe se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Gregory Donut Embalaža za krofe sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Dimensions & Packaging: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Tags: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Production Technology: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Design Challenge: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Research: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Inspiration: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Project Duration: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Operation Flow: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Patents: Structure utility model patent copyright belongs to Stora Enso China Packaging
Team Members: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li