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Drunk Bartender Oblikovanje embalaže by Bakhtiyar Baimurzayev

Drunk Bartender Oblikovanje embalaže by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.


SrebrnaEmbalaža· 2022

Drunk Bartender Oblikovanje embalaže

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

Srebrna nagrada A' Design Award Winner in Embalaža Category

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The Design

About Drunk Bartender Oblikovanje embalaže

Drunk Bartender je oblikovanje embalaže za serijo klasičnih alkoholnih koktajlov. Oblikovanje je uporabljeno na standardni pločevinki s prostornino 330 mililitrov. Vsaka pločevinka na dobeseden način predstavlja ime klasičnega koktajla prek komičnih grafičnih ilustracij. Grafični elementi so namenjeni temu, da pločevinke izstopajo na polici in pritegnejo pozornost kupcev. Številna oblikovanja za klasične pijače so videti preprosta in podobna, zato je bil izbran sodoben vizualni jezik. Drunk Bartender prikazuje, da je mogoče klasične pijače predstaviti tudi v sodobnem slogu.

The Recognition

About the Srebrna nagrada A' Design Award

Drunk Bartender Oblikovanje embalaže je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Drunk Bartender Oblikovanje embalaže se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Drunk Bartender Oblikovanje embalaže je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The creation of a series of designs for classic alcoholic cocktails in a modern style using graphic elements to make them stand out on the shelf and draw the attention and to show that the classics can also be modern by means of comical graphic illustrations.
Dimensions & Packaging
A tin can: 330 ml
Tags
packaging design, can, professional, cocktails
Production Technology
It is a standard tin can.
Design Challenge
The main challenge was to present classic in the modern way that would be attractive for the consumers.
Research
The market research was aimed to find and create the design that would stand out from competitors and attract the attention of potential buyers.
Inspiration
Boring and trivial designs for a classic series of alcoholic beverages that do not attract the consumers' attention was the inspiration to find new modern images for creating the design for classic and conservative alcoholic beverages.
Project Duration
August, 2020 Location: Kazakhstan
Operation Flow
Having learned the history of each name of the cocktails, having perceived it, we decided to depict their names in the design itself in a literal way.
Team Members
Designer: Bakhtiyar Baimurzayev
Image Credits
All images Credits to Bakhtiyar Baimurzayev

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