Secret Behind Magic Embalaža za oreščke – avtor Stora Enso China Packaging

Delo Secret Behind Magic Embalaža za oreščke avtorja Stora Enso China Packaging je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2022

Secret Behind Magic Embalaža za oreščke

avtor/ica: Stora Enso China Packaging

Naročnik: Stora Enso China Packaging

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

15,903

Potrjeni dobitnik nagrade

Preverite status nagrade za #131239

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Secret Behind Magic Embalaža za oreščke

Skrivnost za čarovnijo je embalaža tipa "blind box" za mešanico oreščkov. Grafika na zunanji škatli uporablja usklajene linije in tri osnovne barve, navdihnjene s Mondrianovo kompozicijo, v kombinaciji s simuliranim tonom rjavega kraft papirja. Zasnova na preprost način izraža idejo uravnotežene in zdrave prehrane. Notranje škatlice sledijo istim barvam in dodajajo risane ilustracije likov za igro vlog. Notranji dvižni mehanizem potisne vsako notranjo škatlico proti odprtini, tako da jih je mogoče izvleči eno za drugo. Uporabljeni so karton, primeren za stik s hrano, in tiskarske barve na osnovi soje.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Secret Behind Magic Embalaža za oreščke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Secret Behind Magic Embalaža za oreščke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Secret Behind Magic Embalaža za oreščke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Dimenzije in embalaža: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Oznake: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Proizvodna tehnologija: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Oblikovalski izziv: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Raziskave: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Inspiracija: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Trajanje projekta: The project started in June 2020 and launched in April 2021 Beijing, China.
Potek delovanja: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Patenti: Structure utility model patent copyright belongs to Stora Enso China Packaging
Člani ekipe: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang