The Sound of Poetry Ključna vizualna podoba kampanje by Chih-Hsi Chen

The Sound of Poetry Ključna vizualna podoba kampanje by Chih-Hsi Chen is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ŽeleznaGrafika· 2022

The Sound of Poetry Ključna vizualna podoba kampanje

by Chih-Hsi Chen

Client: Chih-hsi Chen

Železna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About The Sound of Poetry Ključna vizualna podoba kampanje

Zvok poezije je ključna vizualna podoba, zasnovana za kampanjo, sestavljeno iz dveh delov: poetičnega gledališča, ki raziskuje glas, in serije delavnic o znanstveni fantastiki in vesolju. Ključna vizualna podoba ima obliko zvočnih posnetkov, kot jih vidimo na računalniških zaslonih. Naravni elementi, kot so plameni, listi in korale, so popačeni v oblike valov, kar ustvarja eksotičen in nadrealističen učinek. Vodoravna razporeditev posnema način, kako so vrstice besedila razporejene v pesmi. Zložljiv plakat je natisnjen na vlaknasti papir, na eni strani matiran, da ohrani globoko črno ozadje, naslov pa je natisnjen s srebrnim črnilom.

The Recognition

About the Železna nagrada A' Design Award

The Sound of Poetry Ključna vizualna podoba kampanje je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od The Sound of Poetry Ključna vizualna podoba kampanje se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si The Sound of Poetry Ključna vizualna podoba kampanje zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
Dimensions & Packaging: Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm
Tags: Poetry, Sound, Wave, Universe, Life
Production Technology: In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color.
Design Challenge: The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
Inspiration: "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry.
Project Duration: The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
Patents: Copyrights belong to Chih-hsi Chen.
Team Members: Chih-hsi Chen