Xiaofengtan Liquor Embalaža za žgane pijače by Zhu Hai and Fang Jian

Xiaofengtan Liquor Embalaža za žgane pijače by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2022

Xiaofengtan Liquor Embalaža za žgane pijače

by Zhu Hai and Fang Jian

Client: Zhu Hai, Fang Jian

Bronasta nagrada A' Design Award Winner in Embalaža Category

10,490

Verified Award Winner

Verify Award Status for #131479

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiaofengtan Liquor Embalaža za žgane pijače

Xiaofengtan je embalaža za vrhunsko kitajsko žgano pijačo. Oblika steklenice izhaja iz keramičnih vrčev, ki so se na Kitajskem tradicionalno uporabljali za shranjevanje žganih pijač, preoblikovanih v preprosto obliko, prilagojeno sodobnemu okusu. Zaobljeno telo se prilega dlani, zaradi česar je steklenico enostavno držati in preprečuje zdrs. Zlati pokrovček ima navpične valovite linije in se enostavno odpira. Zlate pike tvorijo teksturo tako na steklenici kot na kompaktni kubični škatli, ki meri 130 krat 130 krat 135 milimetrov. Škatla je izdelana iz razgradljivega papirja, zmanjšana velikost pa znižuje porabo materiala.

The Recognition

About the Bronasta nagrada A' Design Award

Xiaofengtan Liquor Embalaža za žgane pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Xiaofengtan Liquor Embalaža za žgane pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Xiaofengtan Liquor Embalaža za žgane pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensions & Packaging: 130mm x130mm x135mm
Tags: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Production Technology: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Design Challenge: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Research: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiration: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Project Duration: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Operation Flow: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Team Members: Hai Zhu
Jian Fang