Unique Me Primarna funkcija: Embalaža za grozdje by Agilis Design Graphic Design

Unique Me Primarna funkcija: Embalaža za grozdje by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2022

Unique Me Primarna funkcija: Embalaža za grozdje

by Agilis Design Graphic Design

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Unique Me Primarna funkcija: Embalaža za grozdje

Besedilo knjige: Unique Me je kartonska embalaža iz papirja, zasnovana za sveže grozdje. Zasnova temelji na ideji, da si na svetu ni mogoče najti dveh popolnoma enakih ljudi po videzu, mislih, značaju ali kretnjah. Ročno narisane ilustracije dajejo jagodam grozdja preproste obraze, tako da je sadje predstavljeno kot skupina posameznikov. Sveža barvna paleta in preprosta postavitev podpirata to temo. Trg s svežim sadjem na Kitajskem je izjemno konkurenčen in pogosto uporablja preproste fotografije sadja ali pogled na kmetije. Unique Me želi izstopati in vzpostaviti čustveno povezavo s kupci.

The Recognition

About the Bronasta nagrada A' Design Award

Unique Me Primarna funkcija: Embalaža za grozdje je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Unique Me Primarna funkcija: Embalaža za grozdje se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Unique Me Primarna funkcija: Embalaža za grozdje sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji