Yangzi River Vizualna identiteta by Hangzhou JC Culture and Arts Co., Ltd

Yangzi River Vizualna identiteta by Hangzhou JC Culture and Arts Co., Ltd is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ŽeleznaGrafika· 2022

Yangzi River Vizualna identiteta

by Hangzhou JC Culture and Arts Co., Ltd

Client: Hangzhou JC Culture and Arts Co., Ltd

Železna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Yangzi River Vizualna identiteta

Reka Jangce je vizualna identiteta, zasnovana za mednarodni konferenčni center. Prepletene linije so navdihnjene z valovanjem reke Jangce. Osnovna barva je srebrna, povzeta po anodiziranem aluminiju, glavnem gradbenem materialu centra. Rjave in bele linije dopolnjujejo paleto in nakazujejo tok reke. Asimetrična sestava dodaja vizualno napetost in občutek moči. Identiteta je uporabljena na tiskanem gradivu za poslovno rabo. Zasnova nadaljuje tematiko valovanja, prisotno v arhitekturi objekta.

The Recognition

About the Železna nagrada A' Design Award

Yangzi River Vizualna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Yangzi River Vizualna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Yangzi River Vizualna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life.
Production Technology: VI and offline material design are mainly for international high-end users, and their style and structures could better match the style of business people.
It conveys the spiritual connotation of the Yangtze River International Conference Center beating various challenges.
Research: 1. The Yangtze River gave birth to the civilization of Nanjing of nearly 2600 years. The Yangtze River as the element shows the unique regional culture of the city to all walks of life at home and abroad and conveied the cooperation attitude towards opening up and inclusiveness.
Inspiration: Inspired by the magnificent landscape of the Yangtze River, the brand image design continues the theme of "Waves Rolling One Higher Than Another" in architectural design. It convey the concept of inclusiveness and navigation of the Yangtze River International Conference Center.
Operation Flow: 1. With the inspiration source coming from the Yangtze River, it adopts asymmetric wave shape as the main constituent element.
2. Using silver and brown as the main colors and white lines, it symbolizes the endless and flowing river and the force of forging ahead.

Read the Press Release