Mamba Chiliast Primarna funkcija: Blagovna znamka – avtor Sxdesign

Delo Mamba Chiliast Primarna funkcija: Blagovna znamka avtorja Sxdesign je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2022

Mamba Chiliast Primarna funkcija: Blagovna znamka

avtor/ica: Sxdesign

Naročnik: MC basketball community

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #131771

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu Mamba Chiliast Primarna funkcija: Blagovna znamka

Mamba Chiliast je blagovna znamka, ustvarjena za košarkarsko skupnost, ki jo sestavljajo oboževalci miselnosti Mamba Mentality. Identiteta povezuje člane skozi košarkarske aktivnosti ter jim daje občutek pripadnosti, ponosa in razlikovanja. Logotip kot vizualno ogrodje uporablja obliko heksagrama, sestavljenega iz združenih črk M in C. Oko, postavljeno v vizualno središče, predstavlja Mambo. Heksagram prikliče skupne asociacije prepričanja, organizacije in energije. Logotip je mogoče tiskati, šivati ali brizgati v mnogih velikostih.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Mamba Chiliast Primarna funkcija: Blagovna znamka je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Mamba Chiliast Primarna funkcija: Blagovna znamka se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Mamba Chiliast Primarna funkcija: Blagovna znamka je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
Dimenzije in embalaža: It can be printed, sewed or injection molded in a variety of sizes
Oznake: brand identity, logo, branding, mamba, basketball
Proizvodna tehnologija: The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
Oblikovalski izziv: To appeal to and attract Kobe fans without the use of basketball elements.
Raziskave: We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
Inspiracija: The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.

The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory.
Trajanje projekta: The project started in August 2021 and finished in November 2021 in Beijing, China.
Potek delovanja: Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality
Patenti: Sxdesign
Člani ekipe: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Zasluge za slike: Sxdesign