PickyPods Embalaža Za Dodatke – avtor Angela Spindler

Delo PickyPods Embalaža Za Dodatke avtorja Angela Spindler je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2022

PickyPods Embalaža Za Dodatke

avtor/ica: Angela Spindler

Naročnik: Depot Creative

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #132068

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Barve

Dizajn

O dizajnu PickyPods Embalaža Za Dodatke

Agenciji je bilo naročeno, da ustvari blagovno znamko in embalažo za edinstveno ponudbo dodatkov. Vrečke s kolagenom in probiotičnimi dodatki so oblikovane tako, da omogočajo natančne prilagoditve telesu glede na starost, spol in druge pomembne dejavnike. Barva je glavni akter tega projekta. Moralo se je počutiti drzno in energično, da bi doseglo cilj v telovadnici. Simboli spola so bili uporabljeni za vzklikanje formulam, specifičnim za spol, kar je še ena razlika pri tej znamki.

Priznanje

O nagradi Srebrna nagrada A' Design Award

PickyPods Embalaža Za Dodatke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od PickyPods Embalaža Za Dodatke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. PickyPods Embalaža Za Dodatke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimenzije in embalaža: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Oznake: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Proizvodna tehnologija: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Oblikovalski izziv: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Raziskave: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiracija: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Trajanje projekta: Project duration 4 months, Sydney 2020
Potek delovanja: Resealable pouch
Člani ekipe: Angela Spindler: Creative Director/Designer