Tsingtao Beer Embalaža darilne škatle za pivo – avtor Tsingtao Brewery Culture Media Co., Ltd.

Delo Tsingtao Beer Embalaža darilne škatle za pivo avtorja Tsingtao Brewery Culture Media Co., Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2022

Tsingtao Beer Embalaža darilne škatle za pivo

avtor/ica: Tsingtao Brewery Culture Media Co., Ltd.

Naročnik: Tsingtao Brewery Culture Media Co.,Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

26,238

Potrjeni dobitnik nagrade

Preverite status nagrade za #132955

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Tsingtao Beer Embalaža darilne škatle za pivo

Tsingtao Beer je embalaža darilne škatle, ustvarjena ob 120. obletnici blagovne znamke. Zasnova vsebuje tri vintage pilsnerska piva in temelji na značilni arhitekturi mesta Qingdao. Ilustracija združuje lokalne znamenitosti z blagovno kulturo znamke ter prikazuje povezavo med znamko in regionalno kulturo. Zunanja škatla se razpre na obe strani, kar je gib, navdihnjen s cvetenjem hmelja, ene od sestavin piva. Piva se razkrijejo, ko odpremo darilno škatlo. Uporabljen je poseben papir, izdelava pa vključuje UV-tisk, vroče tiskanje in reliefni odtis.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Tsingtao Beer Embalaža darilne škatle za pivo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Tsingtao Beer Embalaža darilne škatle za pivo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Tsingtao Beer Embalaža darilne škatle za pivo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Dimenzije in embalaža: Width 276mm x Depth 90mm x Height 286mm
Oznake: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Proizvodna tehnologija: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Oblikovalski izziv: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Raziskave: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Inspiracija: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Trajanje projekta: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Potek delovanja: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Člani ekipe: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu