Idun Red Heart Jabolčni Sok – avtor Evan Chen

Delo Idun Red Heart Jabolčni Sok avtorja Evan Chen je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2022

Idun Red Heart Jabolčni Sok

avtor/ica: Evan Chen

Naročnik: Lascaux Design Institute Inc.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #133212

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Barve

Dizajn

O dizajnu Idun Red Heart Jabolčni Sok

Boginja mladosti, ki vlada zlatemu jabolku: Idun. Glavna slika je poklon umetniku Johnu Bauerju, ki je izločil Idun in ga preoblikoval tako, da je vključil čudovito okolje gojenja jabolk. Jabolka v roki boginje so izdolbena na etiketi steklenice, da razkrijejo rdeči jabolčni sok pod etiketo, ki izraža naravne lastnosti jabolk. Tri jabolka so obdelana s postopkom zlatega žigosanja, da prenesejo tri zlata jabolka, ki jih boginja mladosti stisne v sok.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Idun Red Heart Jabolčni Sok je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Idun Red Heart Jabolčni Sok se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Idun Red Heart Jabolčni Sok je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Dimenzije in embalaža: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Oznake: logo，packaging，illustrations，graphics
Proizvodna tehnologija: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Oblikovalski izziv: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Raziskave: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inspiracija: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Trajanje projekta: This project was completed in Suzhou in November 2021.
Potek delovanja: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Člani ekipe: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang