Xi Jiu Hanmi Embalaža za žgane pijače – avtor Heng Luo

Delo Xi Jiu Hanmi Embalaža za žgane pijače avtorja Heng Luo je izjemno cenjeni dobitnik prestižne nagrade 2022 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2022

Xi Jiu Hanmi Embalaža za žgane pijače

avtor/ica: Heng Luo

Naročnik: Laboratory and Hopeful

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

55,030

Potrjeni dobitnik nagrade

Preverite status nagrade za #133901

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Xi Jiu Hanmi Embalaža za žgane pijače

Xi Jiu Hanmi je oblikovanje embalaže za kitajsko žgano pijačo. Steklenica ima osmerokotno strukturo namesto običajne okrogle oblike. Oblika zamaška je povzeta po palačnem stolpu iz dinastije Han, telo steklenice pa se navezuje na žadast okrasek Shuang Mao. Rame steklenice krasijo ilustracije štirih svetih živali: azurnega zmaja, belega tigra, škrlatne ptice in črne želve. Steklenica je izdelana iz visokokakovostnega stekla z mat nanosom. Škatla je reliefno oblikovana in vroče tiskana v črni, zlati in temno rdeči barvi. Oblikovanje odraža dvorno kulturo dinastije Han.

Priznanje

O nagradi Zlata nagrada A' Design Award

Xi Jiu Hanmi Embalaža za žgane pijače je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Xi Jiu Hanmi Embalaža za žgane pijače se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Xi Jiu Hanmi Embalaža za žgane pijače ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Dimenzije in embalaža: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Oznake: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Proizvodna tehnologija: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Oblikovalski izziv: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Raziskave: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Inspiracija: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Trajanje projekta: The project started in September 2020 in Jingdezhen and finished.
Potek delovanja: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Člani ekipe: Luo Heng