Freeze Dried Embalaža za kavo – avtor Shanghai Yuanshang Culture Communication Co., Ltd.

Delo Freeze Dried Embalaža za kavo avtorja Shanghai Yuanshang Culture Communication Co., Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2022 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2022

Freeze Dried Embalaža za kavo

avtor/ica: Shanghai Yuanshang Culture Communication Co., Ltd.

Naročnik: Huzhou Jinnuokang Health Technology Co., Ltd.

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

36,469

Potrjeni dobitnik nagrade

Preverite status nagrade za #134719

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Freeze Dried Embalaža za kavo

Freeze Dried je oblikovanje embalaže za kavo, ustvarjeno za mlad potrošniški trg. Embalaža združuje sodoben videz z elementi tradicionalne kitajske kulture. Vizualni koncept temelji na petih elementih: zlatu, lesu, vodi, ognju in zemlji, ter uporablja tradicionalne kitajske barve. Velika pločevinka vsebuje več manjših pločevink, zato je komplet enostaven za shranjevanje in prenašanje. Vsako malo pločevinko je mogoče ponovno zapreti, kar pomaga nadzorovati količino porabljene kave. Zunanja etiketa je natisnjena na premazanem papirju, male pločevinke pa so izdelane iz polipropilena.

Priznanje

O nagradi Zlata nagrada A' Design Award

Freeze Dried Embalaža za kavo je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Freeze Dried Embalaža za kavo se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Freeze Dried Embalaža za kavo ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Dimenzije in embalaža: Diameter 95mm
Height 130mm
Oznake: Ingenious, Quality, Fashion
Proizvodna tehnologija: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Oblikovalski izziv: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Raziskave: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspiracija: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Trajanje projekta: The project started in Shanghai in November 2020 and ended in May 2021.
Potek delovanja: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.