Wuhan Resort Notranje oblikovanje prodajnega centra by DSC Design

Wuhan Resort Notranje oblikovanje prodajnega centra by DSC Design is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

SrebrnaInterier· 2022

Wuhan Resort Notranje oblikovanje prodajnega centra

by DSC Design

Client: DSC Design

Srebrna nagrada A' Design Award Winner in Interier Category

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Verified Award Winner

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The Design

About Wuhan Resort Notranje oblikovanje prodajnega centra

Wuhan Resort je prodajni center velikega kulturno-turističnega kompleksa v Wuhanu na Kitajskem. Notranjost obsega 3.810 kvadratnih metrov in nadaljuje ukrivljeno oblikovalsko govorico fasad stavbe. Ukrivljena blagovna stena in velik LED zaslon sledita liniji obročastega spuščenega stropa. Materiali po meri, vključno z brezšivnimi stropnimi ploščami z videzom lesa in brezšivnimi talnimi oblogami iz umetnega kamna, ustvarjajo enotno površino. Ukrivljene stene usmerjajo pretok obiskovalcev in oblikujejo prostore za branje in kavo, prodajne pogovore in interakcijo ter povezujejo trgovino, umetnost in naravo.

The Recognition

About the Srebrna nagrada A' Design Award

Wuhan Resort Notranje oblikovanje prodajnega centra je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Wuhan Resort Notranje oblikovanje prodajnega centra se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Wuhan Resort Notranje oblikovanje prodajnega centra je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project continues the artistic design languages of building facades. The design team blended humanism and naturalism into the interior. To set the benchmark for future ecological resorts, the design team shaped a brand new humanistic community that integrates commerce, art and nature into a whole. Reading & coffee scene, negotiation & sales scene, and interactive & instagrammable scene are incorporated into the overall immersive space, evoking imagination about and resonance with future life.
Dimensions & Packaging: Project area: 3,810sqm
Function: Sales center
Tags: DSC DESIGN, Sunac, Wuhan Resort, Sales Center, Humanistic Community, "Contemporary Heaven of Peace"
Production Technology: 1. The curved brand wall and the huge LED screen are naturally coherent, responding to the annular suspended ceiling.
2. A large amount of hyperbolic surfaces and customized materials, such as the seamless wood-like panel on the suspended ceiling, and the seamless special artificial stone on the floor, bring a natural and integrated spatial feeling.
Design Challenge: Due to the distinctive architectural form and lots of hyperbolic shapes, it was a big challenge to integrate and unify the interior and the architecture and ensure the practical effect of construction techniques. Besides, how to achieve a good lighting effect in such a large space posed another great challenge to the project.
Research: In addition to functionality and aesthetic value, the design attempts to pacify the inner world and slow down the pace of life. The design expresses art and touches the hearts of people. The boundary between the interior and the outside is gradually resolved. People can enjoy reading, chatting, sunshine and shades while sitting under a tree. The project performs a future composite format and redefines the relationship between people and nature, allowing people to embrace ecology and themselves.
Inspiration: Huangpi District is located in Wuhan, China, enjoying beautiful natural sceneries, known as "Back Garden of Wuhan". Two developers Sunac China and Wuhan Urban Construction Group worked together to build the world-class tourist destination Wuhan Resort here, practicing the value system of urban co-construction. The project is the sales center of Wuhan Resort, a large-volume cultural and tourist complex. DSC DESIGN was entrusted to carry out the creativity and execution of interior finishes.
Project Duration: Started in: 2020.10
Finished in: 2021.05
Location: Wuhan, Hubei Province
Operation Flow: The curved surfaces and lines and large-area blank form an abstract context, which highlights the charm of spatial atmosphere, naturally shows the fluidity of interior structure, and produces a waving, textured and soft aesthetic. The varying walls guide circulation routes. The landscape narrative techniques, which combine the virtuality and reality, break the spatial dullness and arouse emotional variation, with artistry stimulating people's curiosity to explore the immersive space.
Team Members: Interior finishes design: DSC·DESIGN
Interior finishes design team: Li Zizhao, Xia Pengjun, Xu Lei, Zhao Zhiyuan, Zhang Gongfa, Wang Xingyun, Zhu Feng, Zhu Zhiyong, Ma Xueting
Image Credits: JS studio / YU PHOTOGRAPHY