Ucon Steklenica za mineralno vodo by Chi Forest is a highly esteemed winner of the very prestigious 2022 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.
ZlataEmbalaža· 2022
Ucon Steklenica za mineralno vodo
by Chi Forest
Client: Ucon
Zlata nagrada A' Design Award Winner in Embalaža Category
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- Verified Award Winner
- Verify Award Status for #135621
The Design
About Ucon Steklenica za mineralno vodo
Ucon je oblikovanje steklenice za naravno mineralno vodo. Zgornji del steklenice ima kamen kot glavni vizualni simbol, spodnji del pa uporablja fasetirano obliko rude, ki temelji na parametrični trikotni površini. Oba dela ustvarjata kontrast in hkrati ohranjata harmonijo kot celota. Rezani robovi so gladki, kar zagotavlja udoben oprijem. Etiketa je natisnjena z barvo na vodni osnovi, da se zmanjšajo emisije pri tiskanju, biserna folija pa prikazuje teksture črne kamnine, belih pik in zlatih črt. Steklenica meri 64 krat 64 krat 220 milimetrov.
The Recognition
About the Zlata nagrada A' Design Award
Ucon Steklenica za mineralno vodo je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Ucon Steklenica za mineralno vodo se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Ucon Steklenica za mineralno vodo ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is the first high-quality drinking water brand featuring soft mineral water in China. The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane. The overall design of the two parts shows harmony while having contrast.
- Dimensions & Packaging
- 64mm x 64mm x 220mm
- Tags
- Branding, Packaging, Can, 3D, Mineral Water
- Production Technology
- The label adopts advanced adagio printing technology, using environmentally friendly water-based ink. Greatly reduce the label production process of pollution emissions.
fully closed water source protection area, to ensure pollution-free water source.
The use of advanced blowing, filling and rotating production line, high cleanliness of the filling environment, to ensure that the filling process clean pollution-free. - Design Challenge
- 1. Label
In order to visually best present the black rock texture, white dot texture and gold stripe texture, we finally chose the Pearlized BOPP. The upper part shows the brand visual symbol "stone", and the lower part shows the stone texture of the bottle body.
2. Bottle
Bottle design through the depiction of stone structure, based on the design of triangular surface, forming a contrast between the upper and lower . overall showing the harmony of the overall design, making the edge surface not too rough, while ensuring the aesthetic feeling and grip comfort. - Research
- Memory come from the subtraction of visalization, the birth of label "stone".Minimalism is deep in Chinese culture. We found that the "stone" is not only meets the needs of identification, but also perfectly interprets the brand story of "Every drop of water is naturally filtered through underground deep ore". Subtraction could make memorisation, the white space is a powerful attitude. This attitude is reflected in the name of our product as well as in the new generation of consumers.
- Inspiration
- Purified water by stones,Ore is the best proof of good water The soft water is filtered through dense layers of hard ore After absorbing mineral ions from the ore, it gushes out of the ground. It becomes a real high quality natural mineral water.
In chinese fengshui theory, stone is naturally exist , absorb the essence of the sun and the moon In thousand years, people admire stone and obtained energy from the spiritual stone ,"Stone" also means avoid disasters , turn misfortune to lucky - Project Duration
- The project started in OCT 2020, and completed in July, 2021. The design was completed in December, 2021. The production location is Dali and Laoshan.
- Operation Flow
- From the bottle design, the ore cutting design fully shows the aesthetic feeling, but also to ensure the user's comfortable grip. In addition, "UCON" in Chinese named with social constitution, is a natural "social currency", focusing on the young . There are stories, can quickly form a social topic among young people.
- Patents
- Patents number：2021308675699（Application has been submitted and is under review）
Trademark：42724486 - Team Members
- Shuo Qu, Yuxin Jia, Xiaolan Xiao, Qian Li, Kaiwen Zhang, Pu Han
- Image Credits
- Shuo Qu, Yuxin Jia, Xiaolan Xiao,Pu Han
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