Srebrna Grafika · 2022
SP Saffron Grotesk Tipski Primerek
by Paul Robb and Moira Bartoloni
- Srebrna nagrada A' Design Award 2022 in Grafika
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 37,632
- Verification code BD1072EDE7 · Verify this award
Colors
About SP Saffron Grotesk Tipski Primerek
Saffron je elegantna sodobna neogroteskna sanserifna pisava z močnimi slogovnimi geometrijskimi kontrasti, ki temelji na estetiki in tipografskih standardih švicarskega modernizma. Značilna široko odprta drža je bila zasnovana tako, da daje pravo vizualno skladnost za blagovno znamko in komunikacijo. Ta pristna in izvirna pisava predstavlja spreminjajočo se sodobno estetiko. Vzorec je razdeljen na dele, v paketu pa so plakati za vezavo z obročki.
About the Srebrna nagrada A' Design Award
SP Saffron Grotesk Tipski Primerek je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od SP Saffron Grotesk Tipski Primerek se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. SP Saffron Grotesk Tipski Primerek je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Press Kit
- Unique Properties
- Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
- Dimensions & Packaging
- Binder 230 x 320 x 80
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The binder is printed in 8 colors using various stock papers
- Design Challenge
- The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
- Research
- The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
- Inspiration
- Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
- Project Duration
- Font was designed from August 2021 and was finished in December 2021
- Patents
- Paul Henry Robb
- Image Credits
- Paul Henry Robb
