Chasing Light Primarna funkcija: Razstavni salon by AD Architecture

Chasing Light Primarna funkcija: Razstavni salon by AD Architecture is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

SrebrnaInterier· 2022

Chasing Light Primarna funkcija: Razstavni salon

by AD Architecture

Client: AD Architecture

Srebrna nagrada A' Design Award Winner in Interier Category

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The Design

About Chasing Light Primarna funkcija: Razstavni salon

Lovljenje svetlobe je razstavni salon, zasnovan za blagovno znamko keramičnih ploščic v Foshanu na Kitajskem. Notranjost obsega 890 kvadratnih metrov in združuje območja za sprejem, razstavo in doživetja. Izdelki iz keramičnih ploščic so razdeljeni v štiri kategorije in so prikazani na vodoravnih ter navpičnih površinah znotraj prostora. Geometrijske oblike in merilo prostorov poudarjajo velike plošče iz sintranega kamna. Svetloba krepi naravne teksture plošč. Glavni materiali vključujejo plošče iz sintranega kamna, umetniško barvo, nerjaveče jeklo in akril. Postavitev vodi obiskovalce po jasni poti.

The Recognition

About the Srebrna nagrada A' Design Award

Chasing Light Primarna funkcija: Razstavni salon je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Chasing Light Primarna funkcija: Razstavni salon se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Chasing Light Primarna funkcija: Razstavni salon je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products.
Dimensions & Packaging: Building area:890 square meters
Type:Showroom
Tags: AD ARCHITECTURE, Xie Peihe, plain aesthetics, light & geometric forms, corporate headquarters, brand display
Production Technology: The geometric form and scale of the space highlight the large size of sintered stones. Complemented by light, the textures of natural sintered stones are strengthened. The tranquil light, powerful forms and natural tactile experience are intriguing, evoking various emotions and thinking.
Main materials: sintered stone panel, artistic paint, stainless steel, acrylic
Design Challenge: Conventional showrooms face two common problems. First, the conventional spatial pattern restricts products to expressing themselves. Second, unreasonable ways of product display make the space disorderly, and do not well show the strengths of products, thereby lowering buyers' shopping desires.
There are 38 types of sintered stone panels, which can be used in 54 different ways in various spaces. To efficiently display the diversified uses of such a variety of products posed a big challenge.
Research: The design breaks the homogeneous design of conventional showrooms and ways of product display, and enables products to resonate with the space, nature, people and time. It's a bold exploration of showroom design in China's ceramics sector.
By releasing the column networks of the space, the project creates a free, relaxing spatial atmosphere and well-organized circulation route, allowing visitors to experience all products and participate in every spatial node by following the set circulation.
Inspiration: Based on the core values of the ceramic tile brand with a history of 25 years, the project adopts the design logic that meets the demands of contemporary and future exploration, and shows respect to the brand's culture and core. The design team dug into the philosophy that respects nature and values a plain aesthetic. Through architectural space and light, the designers expressed their understanding of the ceramic tile products with a confident attitude.
Project Duration: Start time: 2021.08
Completion time: 2021.11
Location: Foshan, Guangdong Province
Operation Flow: The reception lobby breaks the original high and closed space, lowers the height of the ceiling, and creates interesting forms and a sense of strength, which visually extends the interior surfaces, enriches the spatial layers and effectively removes the oppressive feeling brought by closed space.
The design displays the brand's image in an interactive manner, and creates connection between the 12 square columns and the brand. Several transitional spaces are inserted to link spatial nodes.
Team Members: Chief designer:Xie Peihe
Furnishings:AD ARCHITECTURE
Image Credits: Ouyang Yun