Lowen Embalaža za pivo – avtor China Resources Snow Breweries Ltd.

Delo Lowen Embalaža za pivo avtorja China Resources Snow Breweries Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2022

Lowen Embalaža za pivo

avtor/ica: China Resources Snow Breweries Ltd.

Naročnik: China Resources Snow Breweries

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

27,400

Potrjeni dobitnik nagrade

Preverite status nagrade za #136751

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Lowen Embalaža za pivo

Lowen je embalažni dizajn za serijo piv. Zasnova združuje risbo s peresom, mecotinto in ulično tetovažno ilustracijo. Geometrijske oblike in žive barve označujejo različne okuse, vključno z malino, češnjo in pšeničnim pivom, tako da je vsako različico mogoče hitro in neposredno prepoznati. Ilustracije nasprotujejo divjim in nežnim podobam ter ustvarjajo močan vizualni učinek in družaben značaj. Pločevinke so izdelane iz aluminija, steklenice pa iz stekla. Natančen tiskarski postopek ohranja vsako podobo jasno in precizno.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Lowen Embalaža za pivo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Lowen Embalaža za pivo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Lowen Embalaža za pivo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimenzije in embalaža: 70 mm x70 mm x17 mm
Proizvodna tehnologija: The can is made of aluminum and the bottle is made of glass.
Oblikovalski izziv: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiracija: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Trajanje projekta: The project started in 2020 and finished in March, 2022.
Potek delovanja: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

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