Baidu Primarna funkcija: Aplikacija za tematske zemljevide by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Baidu Primarna funkcija: Aplikacija za tematske zemljevide by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 Bronasta nagrada A' Design Award in Oblikovanje vmesnikov, interakcij in uporabniške izkušnje Competition Category.

BronastaVmesnik· 2022

Baidu Primarna funkcija: Aplikacija za tematske zemljevide

by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Client: Baidu Online Network Technology (Beijing) Co., Ltd

Bronasta nagrada A' Design Award Winner in Vmesnik Category

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The Design

About Baidu Primarna funkcija: Aplikacija za tematske zemljevide

Besedilo knjige: Baidu Thematic Map je mobilna aplikacija za zemljevide za pametne telefone Android in iOS. Aplikacija prikazuje informacije na zemljevidu, izbrane za različne skupine uporabnikov, na podlagi časa, prostora in uporabniških profilov. Človeški, geografski in družbeni dejavniki so združeni in predstavljeni skupaj, tako da je mogoče hitro najti bližnje storitve in trenutne dogodke. Grafične informacije na zemljevidu so združene z besedilom na zaslonu za lažje branje. Umetna inteligenca in velepodatki se uporabljajo za prilagajanje prikaza vsaki skupini. Cilj je zmanjšati napor pri iskanju ter podpreti vsakodnevno učenje, potovanja in raziskovanje.

The Recognition

About the Bronasta nagrada A' Design Award

Baidu Primarna funkcija: Aplikacija za tematske zemljevide je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Baidu Primarna funkcija: Aplikacija za tematske zemljevide se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Baidu Primarna funkcija: Aplikacija za tematske zemljevide sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
Dimensions & Packaging: The application is designed for all Android and iOS smart phone sizes.
Tags: Phone, Map app, GIS, AI, UX, UI
Production Technology: Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
Design Challenge: In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
Research: We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
Inspiration: Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
Project Duration: The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
Operation Flow: The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
Team Members: YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020