SberPay Aplikacija za plačevanje – avtor Sber

Delo SberPay Aplikacija za plačevanje avtorja Sber je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje mobilnih tehnologij, aplikacij in programske opreme.

SrebrnaMobilno· 2022

SberPay Aplikacija za plačevanje

avtor/ica: Sber

Naročnik: Sber

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Mobilno

33,725

Potrjeni dobitnik nagrade

Preverite status nagrade za #137184

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu SberPay Aplikacija za plačevanje

SberPay je plačilna aplikacija za spletne nakupe in nakupe znotraj aplikacij. Plačila se izvedejo prek aplikacije SberBank Online, zato podatki o kartici niso preneseni trgovinam ali partnerjem. Stanje na kartici je vidno pred vsakim plačilom. Podprta so enkratna plačila, ponavljajoča se plačila in naročnine, za kasnejšo uporabo pa je mogoče povezati neomejeno število kartic. Vizualni jezik je preprost in temelji na tipografiji, gumbu in prehodu barv. Cilj je bil odpraviti potrebo po vnašanju podatkov o kartici ter narediti plačevanje hitro in varno.

Priznanje

O nagradi Srebrna nagrada A' Design Award

SberPay Aplikacija za plačevanje je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od SberPay Aplikacija za plačevanje se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. SberPay Aplikacija za plačevanje je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Dimenzije in embalaža: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Oznake: innovation, payments, pay, acquiring, internetacquiring
Proizvodna tehnologija: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Oblikovalski izziv: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Raziskave: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspiracija: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Trajanje projekta: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Potek delovanja: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patenti: Sberbank
Člani ekipe: Daria Prokuda
Shishki Collective