Can You See the Music Dinamična Identiteta by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2022

Can You See the Music Dinamična Identiteta

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #137173

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The Design

About Can You See the Music Dinamična Identiteta

Delo, ustvarjeno za Komorni orkester Franza Liszta, je z glasbo usmerjena dinamična identiteta blagovne znamke, katere cilj je oživiti vizualni videz orkestra. Njegovi ustvarjalci so iznašli alternativni glasbeni jezik, s katerim je mogoče vizualizirati katero koli melodijo znotraj nabora opredeljenih smernic. Identiteta vsakemu članu orkestra omogoča, da zgradi svoj osebni logotip, povezan z njegovim najljubšim delom repertoarja. Še več, zaradi po meri razvite aplikacije za oblikovanje logotipa lahko celo občinstvo postane aktiven del procesa prenove identitete.

The Recognition

About the Srebrna nagrada A' Design Award

Can You See the Music Dinamična Identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Can You See the Music Dinamična Identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Can You See the Music Dinamična Identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions