Lay's Love Primarna funkcija: Embalaža za prigrizke by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.
BronastaEmbalaža· 2022
Lay's Love Primarna funkcija: Embalaža za prigrizke
by PepsiCo Design and Innovation
Bronasta nagrada A' Design Award Winner in Embalaža Category
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The Design
About Lay's Love Primarna funkcija: Embalaža za prigrizke
Besedilo knjige: Lay's Love je oblikovanje embalaže, ustvarjeno za dve limitirani izdaji okusov prigrizkov v Indiji, Lay's Herby Crush in Lay's Cheesy Love. Vsaka embalaža prikazuje roko, oblikovano v obliko polovice srca, tako da dve embalaži, postavljeni druga ob drugi, dopolnita srce in združita oba okusa. Izrazit pisan napis v sredini vrečke poimenuje okus. Za vsako ilustracijo roke so silhuete parov, ki hodijo po plaži, palme in mehki oblaki. Barvit dizajn je bil ustvarjen v čast prijateljstvu in ljubezni med mladimi potrošniki.
The Recognition
About the Bronasta nagrada A' Design Award
Lay's Love Primarna funkcija: Embalaža za prigrizke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Lay's Love Primarna funkcija: Embalaža za prigrizke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Lay's Love Primarna funkcija: Embalaža za prigrizke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
- Inspiration
- Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.
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