Bubly Bounce Embalaža za pijačo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.
ŽeleznaEmbalaža· 2022
Bubly Bounce Embalaža za pijačo
by PepsiCo Design and Innovation
Železna nagrada A' Design Award Winner in Embalaža Category
Verified Award Winner
Verify Award Status for #137233The Design
About Bubly Bounce Embalaža za pijačo
Bubly Bounce je oblikovanje embalaže za pijačo iz linije gazirane vode s kofeinom. Embalaža nadgrajuje obstoječo linijo gazirane vode in nakazuje dodatek kofeina, ne da bi prešla v vizualni jezik energijskih pijač. Ohranjene so izrazite in žive barve, mehurčki, prijazni pozdravi in nasmehi, tako da blagovna znamka ostaja lahko prepoznavna. Zasnova prav tako sporoča uporabo dveh okusov v eni pijači. Sistem je zasnovan tako, da nagovori obstoječe kupce in se jasno izpostavi na polici.
The Recognition
About the Železna nagrada A' Design Award
Bubly Bounce Embalaža za pijačo je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Bubly Bounce Embalaža za pijačo se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Bubly Bounce Embalaža za pijačo zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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