Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija by PepsiCo Design and Innovation

Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Oblikovanje mobilnih tehnologij, aplikacij in programske opreme Competition Category.

SrebrnaMobilno· 2022

Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija

by PepsiCo Design and Innovation

Srebrna nagrada A' Design Award Winner in Mobilno Category

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Verified Award Winner

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The Design

About Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija

Gx je prilagojen sistem za hidracijo, ki ga sestavljajo mobilna aplikacija, obliž za znoj in vrč za večkratno uporabo. Obliž Gx za znoj se prilepi na podlaket in med enim intenzivnim treningom zbira znoj ter tako spremlja izgubo tekočine in natrija. Aplikacija Gx skenira obliž in ustvari profil znojenja. Na podlagi profila znojenja aplikacija priporoča strategije hidracije in oskrbe z energijo za naslednji trening. Uporabniku predlaga devet receptur za kapsule Gx z različnimi ravnmi ogljikovih hidratov in elektrolitov. Kapsule uporabljajo manj plastike kot popolnoma razredčene pijače, ki jih ni mogoče ponovno napolniti.

The Recognition

About the Srebrna nagrada A' Design Award

Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
Production Technology: The latest upgrade to the system is the new Gx Sweat Patch that completes the personalized hydration system. Until now, sweat testing was traditionally done in a lab using expensive equipment and skilled technicians, and therefore only accessible by top professional teams. Gatorade transformed this resource-intensive process into a method that is simpler, cheaper, and accessible to everyone by developing the Gx sweat patch. The patch is a next-level wearable that sticks to the user’s forearm and collects sweat from one high-intensity workout to track fluid and sodium loss. Then, the Gx App—designed to help athletes optimize workouts and track long term progress—scans it all. Using that unique sweat profile, it recommends hydration and fueling strategies for the next time the activity is performed, helping athletes optimize their workout and recovery.
Inspiration: Gatorade’s founding mission is rooted in an enduring commitment to maximizing athletic performance and helping athletes perform their best. We know that every athlete is unique and as a result has individualized needs in order to fuel peak performance. Customization and personalization are the next frontier of sports, nutrition, and sustainability.

Read the Press Release