Aqua Minerale Redesign Primarna funkcija: Embalaža za pijače by PepsiCo Design and Innovation

Aqua Minerale Redesign Primarna funkcija: Embalaža za pijače by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2022

Aqua Minerale Redesign Primarna funkcija: Embalaža za pijače

by PepsiCo Design and Innovation

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About Aqua Minerale Redesign Primarna funkcija: Embalaža za pijače

Redizajn Aqua Minerale je oblikovanje embalaže za blagovno znamko ustekleničene vode, ki se prodaja v Rusiji. Prenova zajema tako osnovno linijo kot okusne podlinije ter združuje celoten portfelj pod enoten sistem vizualne identitete. Koncept temelji na ideji o vodi kot viru življenja, izraženi skozi tekoče oblike in elegantne linije. Poenotena zasnova usklajuje celotno linijo in izboljšuje vidljivost izdelka na polici. Namen je podpreti potrošnike, ki želijo ohraniti občutek ravnovesja med napornimi dnevi.

The Recognition

About the Srebrna nagrada A' Design Award

Aqua Minerale Redesign Primarna funkcija: Embalaža za pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Aqua Minerale Redesign Primarna funkcija: Embalaža za pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Aqua Minerale Redesign Primarna funkcija: Embalaža za pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
Inspiration: The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.

Read the Press Release