Gujinggongjiu Embalaža za žgane pijače by Sisi Don

Gujinggongjiu Embalaža za žgane pijače by Sisi Don is a highly esteemed winner of the very prestigious 2022 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ZlataEmbalaža· 2022

Gujinggongjiu Embalaža za žgane pijače

by Sisi Don

Client: Gujingongjiu

Zlata nagrada A' Design Award Winner in Embalaža Category

36,998

Verified Award Winner

Verify Award Status for #137626

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gujinggongjiu Embalaža za žgane pijače

Gujinggongjiu je embalažni dizajn, ustvarjen za kitajsko žgano pijačo. Oblikovanje predstavlja tradicionalni zmajev totem v digitalnem vizualnem slogu. Težke linije in zapletene krivulje klasične zmajeve podobe so poenostavljene v sodobno obliko. Škatla se odpira z leve in desne strani ter razkriva vzorec v več plasteh. Uporabljen je tisk s svetlečim črnilom, tako da zmajev vzorec ostane viden tudi v temnem okolju. Embalaža meri 150 mm v širino, 110 mm v globino in 280 mm v višino. Namen je sveža vizualna izkušnja in mlajša podoba blagovne znamke.

The Recognition

About the Zlata nagrada A' Design Award

Gujinggongjiu Embalaža za žgane pijače je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Gujinggongjiu Embalaža za žgane pijače se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Gujinggongjiu Embalaža za žgane pijače ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Is the representation of the brand symbol, the traditional dragon totem, using brand new digital digital style, refreshing visual experience to consumers, but also to the brand image of the younger, the image.Have good display effect open means, and the application of luminous ink, more highlights the uniqueness of product symbol
Dimensions & Packaging: Width 150mmxDepth 110mmxHeight 280mm
Tags: BAIJIU Gujingongjiu Liquor packaging
Production Technology: Luminous ink printing, can be in the dark will be the dragon pattern is displayed
Design Challenge: The application of luminous ink in the bottle above
Research: Experience design style of study, to the study of box open, to the printing material research, so as to achieve has a unique style, unique opening experience, luminous display various creative innovative products
Inspiration: From the characteristics of digital visual language, has broken the traditional Chinese dragon in the line of heavy and complicated, and the curve of the complex form habits, will be young and modern style, blend in the design of the traditional elements, bring more fashionable, hale visual experience
Project Duration: The project started in April 2021 in Chang sha and finished in August 2021 in Shenzhen
Operation Flow: Through the open left and right sides, show the visual effect of multi-level
Team Members: INFINITY STUDIO