Audemars Piguet Notranje oblikovanje muzeja by Atelier Brueckner

Audemars Piguet Notranje oblikovanje muzeja by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 Zlata nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

ZlataInterier· 2022

Audemars Piguet Notranje oblikovanje muzeja

by Atelier Brueckner

Client: Audemars Piguets

Zlata nagrada A' Design Award Winner in Interier Category

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Verified Award Winner

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Colors

The Design

About Audemars Piguet Notranje oblikovanje muzeja

Musee Atelier Audemars Piguet je muzejska notranjost, ustvarjena za švicarskega proizvajalca ur. Razstava obsega 1.100 kvadratnih metrov in se nahaja v kraju Le Brassus v Švici, vasi, kjer je bilo podjetje ustanovljeno. Obiskovalci sledijo tekoči spiralni poti s premišljeno pripovedjo, pri čemer ima vsako poglavje svoj oblikovalski jezik. Skulpture, avtomati in kinetične instalacije dajejo razstavi ritem, ki je vizualno povezana z okoliško pokrajino. Odsevi in sence se spreminjajo glede na čas dneva in letni čas.

The Recognition

About the Zlata nagrada A' Design Award

Audemars Piguet Notranje oblikovanje muzeja je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Audemars Piguet Notranje oblikovanje muzeja se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Audemars Piguet Notranje oblikovanje muzeja ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Dimensions & Packaging: The exhibition area is 1,100 sqm.
Tags: Watch, Audemars, Piguets, craftmanship, luxury
Production Technology: Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Design Challenge: Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Research: The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Inspiration: The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Project Duration: The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Operation Flow: The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Team Members: Wassim Melki
Sungha Kim
Image Credits: General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer