Srebrna Embalaža · 2022
Jinlongquan Embalaža Za Pivo
by Jin Zhang
- Srebrna nagrada A' Design Award 2022 in Embalaža
- CLIENT: InBev jinlongquan beer (Hubei) Co., Ltd
- Estimated Number of Design Views: 37,625
- Verification code AA17658B28 · Verify this award
Colors
About Jinlongquan Embalaža Za Pivo
Pivo Jinlongquan upa, da bo lansiralo produkt srednjega in visokega razreda, ki ne more le posredovati dolge zgodovine blagovne znamke, temveč tudi potrošnikom dati občutek dobre kakovosti; oblikovalci z bogatimi ilustracijami upodabljajo hmelj, klasje, lesene vinske sode, pivo, vodne vire in druge elemente, tako da ima embalaža močan atribut pivske industrije; kar je še pomembneje, ilustracije vključujejo simbol podobe blagovne znamke skulpture kitajskega zmaja na nekdanji lokaciji destilarne Jinlongquan leta 1978, pa tudi preoblikovanje pisave logotipa in rdeče barve znamke, kar ustvarja močno prepoznavnost blagovne znamke.
About the Srebrna nagrada A' Design Award
Jinlongquan Embalaža Za Pivo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Jinlongquan Embalaža Za Pivo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Jinlongquan Embalaža Za Pivo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Press Kit
- Unique Properties
- Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
- Dimensions & Packaging
- 80*250mm（jar）
- Tags
- Beer, Jinlongquan, SANBU, Wuhan packaging design
- Production Technology
- The bottle is made of iron
- Design Challenge
- As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
- Research
- Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
- Inspiration
- The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
- Project Duration
- The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
- Operation Flow
- 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
- Patents
- InBev jinlongquan beer (Hubei) Co., Ltd
