Johnnie Walker Limited Edition Darilna embalaža – avtor Ofen Hu

Delo Johnnie Walker Limited Edition Darilna embalaža avtorja Ofen Hu je izjemno cenjeni dobitnik prestižne nagrade 2022 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2022

Johnnie Walker Limited Edition Darilna embalaža

avtor/ica: Ofen Hu

Naročnik: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Johnnie Walker Limited Edition Darilna embalaža

Johnnie Walker Limited Edition je oblikovanje darilne embalaže za steklenico viskija, izdano ob prazniku sredine jeseni na Kitajskem. Praznik sredine jeseni je pomemben čas za družinsko srečanje, zato so teme dom, ponovno snidenje in čustva. Oblikovanje se navdihuje pri vratih in oknih tradicionalne kitajske arhitekture. Zunanja škatla se odpira kot dvokrilna vrata, ki jih na sredini zapira magnetni gumb, in razkriva steklenico v notranjosti. Upodobljene so orhideje, metulji in oblaki sreče. Na škatli sta uporabljena pozlata in lasersko rezanje, na steklenici pa peskanje.

Priznanje

O nagradi Zlata nagrada A' Design Award

Johnnie Walker Limited Edition Darilna embalaža je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Johnnie Walker Limited Edition Darilna embalaža se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Johnnie Walker Limited Edition Darilna embalaža ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Dimenzije in embalaža: Length 15cm width 11.5cm height 36cm
Oznake: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Proizvodna tehnologija: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Oblikovalski izziv: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Raziskave: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspiracija: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Trajanje projekta: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Potek delovanja: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Člani ekipe: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Zasluge za slike: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd