Abstract Illustrations Abstraktne Ilustracije, Komplet Za Oblikovanje Blagovne Znamke by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.
ŽeleznaGrafika· 2022
Abstract Illustrations Abstraktne Ilustracije, Komplet Za Oblikovanje Blagovne Znamke
Client: TELS Group
Železna nagrada A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #139164The Design
About Abstract Illustrations Abstraktne Ilustracije, Komplet Za Oblikovanje Blagovne Znamke
Navdih za ustvarjanje edinstvenih ilustracij za letni komplet blagovne znamke je bilo dolgotrajno iskanje edinstvenega abstraktnega sloga. Ustvarili smo 10 različnih formalnih kompozicij z dinamičnimi silovitimi linijami v kontrastnih paletah. Glavna razlika v projektu je izdelava blagovnih znamk konceptualnih ilustracij za vse promocijske izdelke. Vse ilustracije so ročno risane v tehniki gvaša. Koloristične formalne kompozicije v minimalističnem linearnem slogu pomagajo izdelkom, da izstopajo iz številnih drugih konkurenčnih primerkov.
The Recognition
About the Železna nagrada A' Design Award
Abstract Illustrations Abstraktne Ilustracije, Komplet Za Oblikovanje Blagovne Znamke je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Abstract Illustrations Abstraktne Ilustracije, Komplet Za Oblikovanje Blagovne Znamke se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Abstract Illustrations Abstraktne Ilustracije, Komplet Za Oblikovanje Blagovne Znamke zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
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