Meiyitian Pametna embalaža by Chong Peng is a highly esteemed winner of the very prestigious 2022 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.
BronastaEmbalaža· 2022
Meiyitian Pametna embalaža
by Chong Peng
Client: Yili Group
Bronasta nagrada A' Design Award Winner in Embalaža Category
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- Verified Award Winner
- Verify Award Status for #139341
The Design
About Meiyitian Pametna embalaža
Meiyitian je pametna embalažna zasnova, ki povezuje tiskano embalažo z virtualnim svetom blagovne znamke. Embalaža vsebuje dvodimenzionalne in tridimenzionalne like, ustvarjene po vzoru predstavnika blagovne znamke, ki skupaj tvorijo maskoto znamke. Potrošniki like poskenirajo z mobilno aplikacijo in tako vstopijo v virtualni svet, ki ga je ustvarila blagovna znamka. Znotraj virtualnega sveta so na voljo interaktivne igre in sistem prilagajanja lutk, prav tako pa je mogoče zbirati nagrade. Cilj je vzpostaviti tesnejšo povezavo med blagovno znamko in mladimi potrošniki.
The Recognition
About the Bronasta nagrada A' Design Award
Meiyitian Pametna embalaža je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Meiyitian Pametna embalaža se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Meiyitian Pametna embalaža sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Dimensions & Packaging
- Width65mmxDepth65mmxHeight220mm
- Tags
- Virtual brand world,Smart and connected,Brand IP design
- Production Technology
- Mobile Internet AI technology
- Design Challenge
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Research
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Inspiration
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Project Duration
- The project started in August 2021 in China
- Operation Flow
- Consumers enter the virtual brand world by scanning the characters on the package through APP
- Team Members
- Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team
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