87MM Ilsang Oblikovanje pisave – avtor Sunghoon Kim

Delo 87MM Ilsang Oblikovanje pisave avtorja Sunghoon Kim je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2022

87MM Ilsang Oblikovanje pisave

avtor/ica: Sunghoon Kim

Naročnik: 87mm

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #139447

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Dizajn

O dizajnu 87MM Ilsang Oblikovanje pisave

Pisava 87MM Ilsang je zasnovana ob upoštevanju vsakdanjih vrednot, ki jih zasleduje blagovna znamka 87MM. Poševna pisava v korejščini je prva tovrstna pisava, ki so jo poskusili ustvariti v Koreji. S tolmačenjem številk 8 in 7 kot razmerja in kota pisave je bila površina črk oblikovana kot prostor v razmerju 8:7, velikost zaprtih črk med soglasniki Hangeula (korejske abecede) pa je bila prilagojena z uporabo tega razmerja. Kota 8 in 7 stopinj sta bila uporabljena kot morfološka elementa, kot sta deblo in zaključek, da bi uskladili značilnosti rokopisa, ki se pojavijo pri pisanju vstran.

Priznanje

O nagradi Železna nagrada A' Design Award

87MM Ilsang Oblikovanje pisave je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od 87MM Ilsang Oblikovanje pisave se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si 87MM Ilsang Oblikovanje pisave zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free.
Dimenzije in embalaža: 2 Variations (Regular, Oblique) / Hangeul 2,782 letters / Latin Alphabet 214 letters / Symbol 838 letters / Multi glyph
Oznake: 87MM, brand font, font, design, graphic, typography
Oblikovalski izziv: By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
Raziskave: When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea.
Inspiracija: The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font.
Trajanje projekta: The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022.
Potek delovanja: The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life.
Člani ekipe: Creative Director: Kim Sunghoon
Font Designer: Ku Moa
Zasluge za slike: Kim Sunghoon