Artem Luxury Watch Straps Embalaža – avtor Joel Derksen

Delo Artem Luxury Watch Straps Embalaža avtorja Joel Derksen je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2022

Artem Luxury Watch Straps Embalaža

avtor/ica: Joel Derksen

Naročnik: Studio Otherness

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #139454

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Dizajn

O dizajnu Artem Luxury Watch Straps Embalaža

Artem Luxury Watch Straps je oblikovanje embalaže, ustvarjeno za jermenčke ur, namenjene zbirateljem. Zunanji ovitek se odrine, da razkrije notranjo škatlo iz mat velina, ki se odpre ob strani z zapiralnim zavihkom. Vložek iz pene drži jermenček na mestu. Kockasta in skulpturalna oblika poudarja ostre robove in tehnično natančnost. Vtiskovanje folije ter papir v sivi in kraljevsko modri barvi ustvarjata prefinjen in tehnično izpopolnjen videz. Struktura je bila oblikovana tako, da izdelek med odpiranjem embalaže jasno pride do izraza.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Artem Luxury Watch Straps Embalaža je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Artem Luxury Watch Straps Embalaža se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Artem Luxury Watch Straps Embalaža sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimenzije in embalaža: 80mm W x 20mm D x 270cm L
Oznake: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Proizvodna tehnologija: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Oblikovalski izziv: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Raziskave: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiracija: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Trajanje projekta: 4 months, Netherlands
Potek delovanja: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Člani ekipe: Creative Director: Joel Derksen
Zasluge za slike: Photographer: Ingmar Swalue