Archadia Primarna funkcija: Blagovna identiteta by Cristian Carrara

Archadia Primarna funkcija: Blagovna identiteta by Cristian Carrara is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2022

Archadia Primarna funkcija: Blagovna identiteta

by Cristian Carrara

Client: Archos S.r.l.

Srebrna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Archadia Primarna funkcija: Blagovna identiteta

Archadia je blagovna identiteta, ustvarjena za visokošolsko arhitekturno šolo s sedežem v Benetkah v Italiji. Simbol je stiliziran črka A, razdeljen na dva polna volumna, ki hkrati nakazujeta stabilnost in gibanje. Črka A predstavlja ime blagovne znamke, pa tudi besede academy (akademija), architecture (arhitektura) in abitare, italijansko besedo za bivanje. Oblika je zgrajena iz enakostraničnega trikotnika, vpisanega v enakokraki trikotnik. Modra barva odraža institucionalno vlogo šole in vodo beneške lagune. Vektorski logotip deluje na svetlih in temnih ozadjih.

The Recognition

About the Srebrna nagrada A' Design Award

Archadia Primarna funkcija: Blagovna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Archadia Primarna funkcija: Blagovna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Archadia Primarna funkcija: Blagovna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ARCHADIA is the establishment of a European Higher Education School based in Venice, Italy, capable of acting as an active laboratory in the transition of the way of living on the planet towards sustainability. On this, the Archadia logo conveys the spirit of the mission starting from a stylized letter "A", split in two solid volumes, static but dynamic at the same time and understood both as the initial letter of the brand name, but also as Academy, Architecture, Abitare (Living) and Archos Studio creator and organizer of courses and masters.
Dimensions & Packaging: The logo was designed starting from an equilateral triangle and inscribed in isosceles triangle. The blue color recall the blue water and reflections of Venice lagoon, where Archadia headquarters are based.
Tags: Archadia, Logo, Brand Identity, Logo design, Archadia Academy, Archadia Brand Identity, Archadia logo, Cristian Carrara, Archos
Production Technology: The Archadia logo was produced with Adobe Illustrator CC 2021 and Adobe Photoshop CC 2021. The symbol concept was conceived with a technical drawing based on the geometric construction of an equilateral triangle and an isosceles triangle.
Design Challenge: The most difficult part in creating this logo was certainly to not fall into a banal or overly simplified forms, not being able to convey the spirit and the mission of the brand with the risk of plagiarism of a highly inflated form such as the letter "A", widely used in graphics and logos. After a careful investigation and research on the already existing forms recalling the letter A in the world of graphics and brand identities, we proceeded with the design and stylization of the A starting from a geometric construction and then personalizing it on the needs of the brand in a contemporary and captivating look.
Research: Starting from the mission of Archadia, the logo conveys the spirit of stability but also of the dynamism of this architecture academy transmitting its identity, the strength and the will to go further. The versatility of use and the simplicity of the shape of this logo makes it immediately recognizable, both as an academic symbol and as an identity of a new way of approaching architectural design.
Inspiration: The inspiration came from the letter A of the name, but also from the words that generated it and that contain the mission of the school such as Architecture, Academy, Abitare (Living) and Archos, the architecture studio that deals with the management of masters and courses. A static but dynamic "A" at the same time transmitting stability and strength in a contemporary guise. The form starts from the elementary geometry of a triangle, the static form par excellence in architecture. The blue recalls its institutional role but also the colors of Venice lagoon, headquarters of the academy.
Project Duration: The project was developed from February to March 2022 in Bergamo and was presented in Venice in March 2022.
Operation Flow: The vector logo is versatile and can be used in different ways, shapes and versions for brand identity needs. It can be used on light or dark backgrounds, only as a symbol, word-mark only or both with symbol and word-mark as complete logotype. In this regard, solutions have been devised for personalized gadgets, both for stationery products and clothing and textile products.
Image Credits: Image #1: Creator Cristian Carrara, 2022
Image #2: Creator Cristian Carrara, 2022
Image #3: Creator Cristian Carrara, 2022
Image #4: Creator Cristian Carrara, 2022
Image #5: Creator Cristian Carrara, 2022