Hightail Embalaža by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2022

Hightail Embalaža

by Angela Spindler

Client: Depot Creative

Železna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #139774

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hightail Embalaža

Agenciji je bilo naročeno, da razvije blagovno znamko, ton glasu ter vizualno identiteto in oblikovanje embalaže za inovativen dodatek za motoristično čelado. Povzetek je vseboval številna posebna merila, embalaža je morala biti unisex privlačnost, ponovno uporabna, omogočati visoko vidnost izdelka in majhna teža za stroškovno učinkovit tovor. Elegantna in edinstvena večslojna folijska torbica je bila zasnovana tako, da izpolnjuje vse naročnikove zahteve, vsebuje pa tudi vse, kar kupec potrebuje za začetek delovanja; izdelek, sponke za pritrditev, distančnik in brošuro z navodili.

The Recognition

About the Železna nagrada A' Design Award

Hightail Embalaža je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Hightail Embalaža se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Hightail Embalaža zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Dimensions & Packaging: Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish

Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Tags: Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
Production Technology: The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Design Challenge: The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Research: Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.

The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Inspiration: The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Project Duration: 2017-2019, Sydney Australia
Operation Flow: Simple tear apart packaging with a zip lock closure for reuse.
Team Members: Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator