Smashy Primarna funkcija: Embalaža za čokoladna jajca by Mutian Yu

Smashy Primarna funkcija: Embalaža za čokoladna jajca by Mutian Yu is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2022

Smashy Primarna funkcija: Embalaža za čokoladna jajca

by Mutian Yu

Client: Savannah College of Art and Design

Železna nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About Smashy Primarna funkcija: Embalaža za čokoladna jajca

Besedilo knjige: Smashy je embalaža za čokoladna jajca, oblikovana v obliko kladiva. Zasnova združuje obliko kladiva z obliko jajca, zato embalaža izgleda tudi kot jajce z ročajem. Smashy lahko razbijete kjerkoli. Sladkarije nato izskočijo ven, kar ustvari trenutek presenečenja. Mešanica v notranjosti vsebuje čokolado, keksе, gumijaste bonbone in trde bonbone. Embalaža meri 155 krat 183 krat 76 milimetrov in je izdelana iz plastike. Smashy je zasnovan z namenom oživitve stare navade razbijanja čokoladnih jajc in da bi malicanje postalo bolj razigrano.

The Recognition

About the Železna nagrada A' Design Award

Smashy Primarna funkcija: Embalaža za čokoladna jajca je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Smashy Primarna funkcija: Embalaža za čokoladna jajca se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Smashy Primarna funkcija: Embalaža za čokoladna jajca zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Is eating chocolate eggs still funny today? Try this new combination! Smash a chocolate egg and get more sweets! Smashy combines the shape of a hammer and the shape of an egg to bring excitement and surprise. Snackers can smash it at any place, then experience having different snacks, which contain chocolates, crackers, gummies, and hard candies.
Dimensions & Packaging: 155mm * 183mm * 76mm
Tags: Snacks, Interaction, Fun
Production Technology: Plastic and Snacks
Design Challenge: The greatest challenge during the research is reaching out to people due to the pandemic.
Inspiration: Is smashing the same type of chocolate eggs still exciting today? People started smashing chocolate eggs in 200 years ago. It has never been changed until now.
Project Duration: Time: 2020 Summer
Duration: 3 Months
Location: Savannah, GA, US
Operation Flow: Smashy is a chocolate in the shape of a hammer. It also looks like an egg with a handle. By smashing it, candies will pop out, so one can enjoy surprises and treats.
Team Members: Mutian Yu