Khedr El Attar Blagovna identiteta by Nour Shourbagy

Khedr El Attar Blagovna identiteta by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ŽeleznaGrafika· 2022

Khedr El Attar Blagovna identiteta

by Nour Shourbagy

Client: Khedr el Attar

Železna nagrada A' Design Award Winner in Grafika Category

13,038

Verified Award Winner

Verify Award Status for #139930

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Khedr El Attar Blagovna identiteta

Khedr El Attar je blagovna identiteta, ustvarjena za trgovca z organskimi in surovimi izdelki, ustanovljenega v Kairu leta 1945. Projekt združuje blagovno strategijo z vizualnim sistemom, ki odraža novo pozicioniranje blagovne znamke. Identiteta ohranja status podjetja Khedr El Attar kot vira organskega in surovega blaga. Vizualni sistem razdeli poslovanje na tri glavne podkategorije: organska medicina, izdelki za lepoto iz surovin in kulinarični izdelki. Oblikovanje embalaže in smernice za blagovno znamko dopolnjujejo sistem ter povezujejo staro etiko trgovine s sodobno predstavitvijo.

The Recognition

About the Železna nagrada A' Design Award

Khedr El Attar Blagovna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Khedr El Attar Blagovna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Khedr El Attar Blagovna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release