Rooeein Embalaža za filtre by Wallrus Design Studio

Rooeein Embalaža za filtre by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2022

Rooeein Embalaža za filtre

by Wallrus Design Studio

Client: Rooeein Filters Co.

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #140076

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rooeein Embalaža za filtre

Rooeein je oblikovanje embalaže za avtomobilske filtre za zrak in olje. Embalaža uporablja zeleno barvno shemo in podobo lista. List se navezuje na naravo, kjer listi pomagajo čistiti zrak, podobno kot filter čisti zrak za motor. Glavna vizualna zamisel je izhajala iz podobe ceste, ki poteka skozi gost gozd, ista podoba pa je oblikovala tudi pisano identiteto blagovne znamke. Zasnova pripomore k temu, da izdelek izstopa v trgovinskem okolju. Zamisel o listu je bila uporabljena tudi v tržnih in oglaševalskih gradivih blagovne znamke.

The Recognition

About the Bronasta nagrada A' Design Award

Rooeein Embalaža za filtre je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Rooeein Embalaža za filtre se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Rooeein Embalaža za filtre sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
Dimensions & Packaging: This project has a great variety of dimensions
Tags: Filters, Air and Oil, Industrial Packaging, Creative Design
Production Technology: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
Design Challenge: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
Research: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
Inspiration: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
Project Duration: This project was start at Oct 2019 and ended on Dec 2021
Operation Flow: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
Team Members: Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei
Image Credits: Photographer: Iman Ale Mozaffar