Primary Residence Blagovna identiteta – avtor Tianzhen Huang

Delo Primary Residence Blagovna identiteta avtorja Tianzhen Huang je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2022

Primary Residence Blagovna identiteta

avtor/ica: Tianzhen Huang

Naročnik: Evleen

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

10,911

Potrjeni dobitnik nagrade

Preverite status nagrade za #140254

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Primary Residence Blagovna identiteta

Primary Residence je sistem vizualne identitete za multidisciplinarno blagovno znamko. Projekt se je začel kot tipografska raziskava, ki povezuje slog gibanja Bauhaus z abstraktnimi arhitekturnimi oblikami. Logotip temelji na kitajskem znaku Ju, ki pomeni bivalni prostor, in nosi tri črte v osnovnih barvah – rdeči, rumeni in modri. Ime Primary Residence se nanaša tako na te barve kot na pomen doma v času izolacije. Identiteta je uporabljena na brošuri, vizitki in kompletu pisarniškega materiala, natisnjenem na teksturiranem papirju.

Priznanje

O nagradi Železna nagrada A' Design Award

Primary Residence Blagovna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Primary Residence Blagovna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Primary Residence Blagovna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimenzije in embalaža: Main:1080px*1080px, the ration is 1:1
Oznake: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Proizvodna tehnologija: Will print on the textured paper that gives the prints the touch feeling.
Oblikovalski izziv: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Raziskave: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiracija: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Trajanje projekta: Started logo design in July 2021, finished in Feb 2022
Potek delovanja: A visual design identity that takes the viewer to know this brand and the messages behind it.
Zasluge za slike: Evleen Huang