Lenza Lenzy Clothes Clinic Blagovna identiteta by Wallrus Design Studio

Lenza Lenzy Clothes Clinic Blagovna identiteta by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2022

Lenza Lenzy Clothes Clinic Blagovna identiteta

by Wallrus Design Studio

Client: Lenza Lenzy Clothes Clinic

Bronasta nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #140296

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Colors

The Design

About Lenza Lenzy Clothes Clinic Blagovna identiteta

Lenza Lenzy je program oblikovanja blagovne znamke in vizualne identitete, ustvarjen za klinko za oblačila, storitev, namenjeno negi in popravilu oblačil. Identiteta je bila zgrajena v plasteh, začenši z imenom blagovne znamke in zgodbo znamke, nato pa se je nadaljevala skozi knjigo znamke, smernice za logotip, knjigo vizualne identitete, notranjo dekoracijo, gibljivo grafiko in oglaševanje. Uporabljeni so bili papir, tkanina, les, nalepke, offset tisk in digitalni tisk. Osrednjo zamisel je vodila raziskava načina delovanja klinik, saj primerljiva klinika za oblačila prej ni obstajala.

The Recognition

About the Bronasta nagrada A' Design Award

Lenza Lenzy Clothes Clinic Blagovna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Lenza Lenzy Clothes Clinic Blagovna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Lenza Lenzy Clothes Clinic Blagovna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lenza Lenzy branding and brand identity design is one of our great best projects that we worked on it with all of our love and inspirations. Lenza Lenzy project made with a very deep layer of branding. We started working on this project by brand naming then write a brand story and still working until staff training finished. We designed many things for this project such as: Brand book, Logo guideline, Vi book, Decoration, Motion graphics, Brand Story, Advertising and etc.
Dimensions & Packaging: Lenza Lenzy had a 120m x 30m of clothes clinic
Tags: Clothes clininc, Branding, brand design, brand story
Production Technology: We used many materials and techniques for making visual identity of this project such as: Paper, Fabric, Offset printing, Digital printing, Stickers, Wood and etc.
Design Challenge: The main and important challenge of this project researching program is about that there was not exist any clothes clinic before this project. So we had to create many things.
Research: There are a lot of researching program for this project.
Inspiration: Lenza Lenzy is the first and currently the only clothes clinic in Iran. Lenza Lenzy is committed to provide distinguished services with the highest quality. all garments feel better in Lenza Lenzy clothes clinic. This few sentence where things that drive us to work on this project. Lenza Lenzy is very special because there is not any competitor for it in Iran and there is only three or four clothes clinics exist in around the world. So, we put all of our ability, knowledge and love in this project
Project Duration: Start: Apr 2020 End: Dec 2021
Operation Flow: Lenza Lenzy cloth clinic is a place to brings a good sence for their customers and clothes. This clinic is truly like a hospital for all type of clothes.
Team Members: Deign director: Iman Ale Mozaffar
Creative director: Matin Mirzaei
Strategy manager: Kianoosh Atashi
Copywriter: Saman Sedighzadeh
Illestrator: Matin Mirzaei
Image Credits: Wallrus design studio