Open Your Eyes Umetniška fotografija by Michael Liebert

Open Your Eyes Umetniška fotografija by Michael Liebert is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Fotografija in obdelava fotografij Competition Category.

ŽeleznaFotografija· 2022

Open Your Eyes Umetniška fotografija

by Michael Liebert

Client: Michael Liebert Photography

Železna nagrada A' Design Award Winner in Fotografija Category

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Colors

The Design

About Open Your Eyes Umetniška fotografija

Odpri oči je serija umetniške fotografije, ki kot vizualni pripomoček uporablja plastično folijo. Obliko in material folije sta oblikovala veter in upor fotografa. Nastale oblike spominjajo na človeške ali živalske figure, podobno kot oblaki na nebu. Vsak gledalec vidi drugačen lik, zato serija temelji na osebni domišljiji. Fotografije so bile posnete v Spodnji Avstriji januarja 2022 z visokoločljivostnim srednjeformatnim fotoaparatom v naravni svetlobi, brez bliskavice. Digitalna obdelava je bila dokončana na Dunaju mesec dni pozneje.

The Recognition

About the Železna nagrada A' Design Award

Open Your Eyes Umetniška fotografija je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Open Your Eyes Umetniška fotografija se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Open Your Eyes Umetniška fotografija zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Michael Liebert was looking for a visual stylistic device which he finally found in a plastic wrap. The shape and materiality were created by wind and his resistance. The resulting figures, whether human or animal, depend on the viewers imagination. Similar to clouds in the sky. Imagination knows no limits.
Dimensions & Packaging: These photos were taken with a high-resolution medium format camera with natural light without flashlight.
Tags: artwork, photography, art, environment, nature, imagination, view, visual, figures, shape
Production Technology: Artwork for an independent art project
Design Challenge: For Liebert, a good photo needs a good idea first. Whether advertising campaign-, product-, landscape- or portraitphotos - before he presses the shutter button for the first time, the technical process is based on a creative concept. A concept that should also inspire the creativity of the viewers.
Research: Because of Liebert's curiosity for creative concepts, he enjoys working with advertising agencies, Creative & Art Directors. When composing the picture, however, one thing comes first for all the customers: the idea.
Inspiration: As a photographer, it is essential to see and discover. The content of a good idea and a visual stylistic device is an important part of the photographer‘s work.
Project Duration: The project started on an windy and very cold day in January 2022 in lower austria, and was finished digitaly one month later in Liebert's office in vienna, austria.
Operation Flow: The question "What do you see?" should be a stimulus for the viewers creativity and thats the job of a photographer.