Broken Top Brewing Co Craft Beer Primarna funkcija: Embalaža za pijače by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Primarna funkcija: Embalaža za pijače by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2022

Broken Top Brewing Co Craft Beer Primarna funkcija: Embalaža za pijače

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

Železna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Primarna funkcija: Embalaža za pijače

Besedilo knjige: Broken Top Brewing Co Craft Beer je oblikovanje embalaže za pijače, ustvarjeno za znamko craft piva, ki v majhnih serijah izdeluje IPA in pilsner. Grafični vzorec je navdihnjen po vintage igračah. Integriran logotip se prilagaja barvni shemi vsake linije izdelkov in se zlije z vzorcem ter tako ustvari vizualno iluzijo. Pločevinke so izdelane iz modrega aluminija, prilagojenega tako, da dosega globok mornarsko moder ton, ki je za aluminijaste pločevinke redkost. Ultra hitro brizgalno tiskanje s slojem bele barve naredi grafiko še bolj živahno. Standardna pločevinka telesa 211 vsebuje 12 unč.

The Recognition

About the Železna nagrada A' Design Award

Broken Top Brewing Co Craft Beer Primarna funkcija: Embalaža za pijače je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Broken Top Brewing Co Craft Beer Primarna funkcija: Embalaža za pijače se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Broken Top Brewing Co Craft Beer Primarna funkcija: Embalaža za pijače zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable