Biblioteche di Roma Celostna grafična podoba by Ragu Communication is a highly esteemed winner of the very prestigious 2022 Zlata nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.
ZlataGrafika· 2022
Biblioteche di Roma Celostna grafična podoba
Client: Sistema Biblioteche di Roma
Zlata nagrada A' Design Award Winner in Grafika Category
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- Verified Award Winner
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The Design
About Biblioteche di Roma Celostna grafična podoba
Biblioteche di Roma je celostna grafična podoba, ustvarjena za mrežo javnih knjižnic mesta Rim. Podoba zaznamuje petindvajseto obletnico knjižničnega sistema in je namenjena izražanju inovativnosti in dostopnosti. Zgodovinski logotip je prikazoval zaprto knjigo, ležečo na strani. Novi simbol prikazuje odprto knjigo, ki jo je mogoče brati tudi kot prvo črko imena. Grafični znak je čist in esencialen. Podoba se uporablja na sistemu tiskovin, digitalnih stičnih točkah, v oglaševanju, na zunanjih medijih in označevalnem sistemu.
The Recognition
About the Zlata nagrada A' Design Award
Biblioteche di Roma Celostna grafična podoba je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Biblioteche di Roma Celostna grafična podoba se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Biblioteche di Roma Celostna grafična podoba ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Dimensions & Packaging
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Tags
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Production Technology
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Design Challenge
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspiration
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Project Duration
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Operation Flow
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patents
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Team Members
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Image Credits
- Ragu Communication
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