About Puer Infografski plakat by Evan Chen

About Puer Infografski plakat by Evan Chen is a highly esteemed winner of the very prestigious 2026 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ŽeleznaGrafika· 2026

About Puer Infografski plakat

by Evan Chen

Železna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #140737

View at A' Design Award Press Release Award Badge

Colors

The Design

About About Puer Infografski plakat

About Puer je serija infografskih plakatov o čaju Pu'er, čaju, ki izvira iz kitajske pokrajine Junan. Vsak plakat meri 500 krat 700 milimetrov. Serija predstavlja vrste čajevca Pu'er, njegove ekološke značilnosti, biotsko raznovrstnost in območja izvora. Učinki čaja Pu'er so pojasnjeni z biološkega in kemijskega vidika. Besedilo, grafike, diagrami in ilustracije poenostavljajo kompleksne podatke v jasno strukturo. Cilj je pomagati javnosti spoznati osnove čaja ter deliti kitajsko čajno kulturo s širšim občinstvom.

The Recognition

About the Železna nagrada A' Design Award

About Puer Infografski plakat je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od About Puer Infografski plakat se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si About Puer Infografski plakat zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China is the birthplace of the tea tree and was the first country to discover and utilize tea. Yunnan is the birthplace of the tea tree in the world, and most of the roots of all kinds of tea in the country and even in the world are in the Pu'er tea producing area in Yunnan. The information data of Pu'er tea is organized scientifically and disseminated effectively, so that the audience can read clearly and conveniently and get the content they want to know concisely and efficiently.
Dimensions & Packaging: Poster: 500mm*700mm
Tags: Infographic,logo,packaging,illustrations,graphics,aggs,
Production Technology: The design results of this paper enrich the design field of "Pu-erh tea" as the theme, together with tea products, tea brands, tea utensils and tea packaging, as a part of Chinese tea culture for cultural export to the world.
Design Challenge: Combing and screening information data and related knowledge of Pu-erh tea, forming a more complete information structure, simplifying complex information, and completing the study of information visualization design of Pu-erh tea with visual expressions such as text, graphics, charts and illustrations.
Research: The main objective of information design is to "transmit information with performance", which is a different development direction from the graphic design that advocates "fine artistic expression". We will sort out and filter the information data and related knowledge of Pu'er tea, form a more complete information structure, simplify the complex information, and complete the information visualization design research of Pu'er tea with visual expressions such as text, graphics, diagrams and illustrations.
Inspiration: The visualization design is based on the species of Pu'er tea tree, ecological characteristics, biodiversity and distribution of origin, while the evaluation is made from a professional perspective, and the functions and efficacy of Pu'er tea are explained from a biological and chemical perspective, and finally the political environment, economic exchanges, cultural activities and social life of ancient and modern times are formed into a more complete information visualization design content.
Project Duration: between 2019 and 2022, and fieldwork in Yunnan, with design drawings completed in Suzhou.
Operation Flow: To provide the public with an efficient and convenient way to learn the basics of tea and tea culture, to awaken people to the importance of learning, inheriting and promoting Chinese tea culture, and to enrich the forms of design based on the theme of "tea", together with tea products, tea brands, tea utensils and tea packaging, as part of Chinese tea culture, to export to the world.
Team Members: Evan Chen
Min Fang
Fan Zhang
Image Credits: Evan Chen