Wan Shan Jiu 5696 Embalaža za baijiu – avtor Zhang Yanhui

Delo Wan Shan Jiu 5696 Embalaža za baijiu avtorja Zhang Yanhui je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2023

Wan Shan Jiu 5696 Embalaža za baijiu

avtor/ica: Zhang Yanhui

Naročnik: Wuhan Pufine Creative Technology Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Wan Shan Jiu 5696 Embalaža za baijiu

Wan Shan Jiu 5696 je oblikovanje embalaže za vrhunsko kitajsko žgano pijačo baijiu, namenjeno mednarodnemu trgu. Steklenica ima trikotno obliko, ki je trdna in stabilna. Trikotna oblika združuje dekorativne elemente zahodne klasične arhitekture z vzhodno idejo, da tri rojeva vse stvari sveta. Tridimenzionalni reliefi znamenitih svetovnih znamenitosti obdajajo steklenico in nakazujejo potovanje okoli sveta. Vgravirana kovinska značka označuje kakovost izdelka. Darilno škatlo in steklenico je mogoče obdržati in razstaviti.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Wan Shan Jiu 5696 Embalaža za baijiu je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Wan Shan Jiu 5696 Embalaža za baijiu se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Wan Shan Jiu 5696 Embalaža za baijiu je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Dimenzije in embalaža: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Oznake: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Proizvodna tehnologija: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Oblikovalski izziv: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Raziskave: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Inspiracija: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Trajanje projekta: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Potek delovanja: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Člani ekipe: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Zasluge za slike: Xiang Shasha
Wang shijie