Love Embalaža za jedilni pribor by Yan Li

Love Embalaža za jedilni pribor by Yan Li is a highly esteemed winner of the very prestigious 2023 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2023

Love Embalaža za jedilni pribor

by Yan Li

Client: Yueshangguojisheji

Železna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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Colors

The Design

About Love Embalaža za jedilni pribor

Love je oblikovanje embalaže, zasnovano za komplet zahodnega jedilnega pribora, ki vključuje nože, vilice in žlice. Zunanja škatla vsebuje tri manjše škatle. Te tri notranje škatle se navezujejo na kitajsko taoistično idejo, po kateri eno ustvari dva, dva ustvarita tri, tri pa ustvarijo vse stvari. Zelena barva nakazuje kakovost in eleganco, hkrati pa se navezuje na naravo, mir in skrb za okolje. Vzorec sledi konceptu okroglega neba in kvadratne zemlje. Zložljiv zavihek omogoča preprosto odpiranje škatle. Uporabljena sta siv karton in bela lepenka, z zlato folijo.

The Recognition

About the Železna nagrada A' Design Award

Love Embalaža za jedilni pribor je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Love Embalaža za jedilni pribor se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Love Embalaža za jedilni pribor zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1. Structurally, the inside three small boxes are inspired by Chinese Taoist thought, one life two, two birth three, three life all things.

2. The colour green not only shows the sense of high quality and elegance, but also represents the meaning of environmental protection, peace, nature and vitality.

3. In terms of pattern, it adopts the design concept of round sky and square earth, which is a kind of Philosophical thought of the Chinese yin and yang theory.
Dimensions & Packaging: Width 245mm x Depth 285mm x Height 60mm
Tags: Chinese elements, combination of Eastern and Western cultures, conflict beauty, harmony beauty, traditional culture
Production Technology: Gray cardboard and whiteboard
The combination process of gilding and excitation,
Design Challenge: Perfect present of craftsmanship
Research: Product market research,
Study on traditional Chinese culture,
Understanding of Western tableware.
Inspiration: The combination of Eastern and Western cultures, the products are western knives, forks and spoons, the packaging is a display of Chinese elements.
Project Duration: The project started in March 2022 in Shenzhen and finished in April 2022 in Shenzhen.
Operation Flow: One big box and three small inside boxes which can offer consumer double surprise.
It is easy for consumer to open of folding flap.