Whitelier Hanam Pekarna by Seuk Hoon Kim

Whitelier Hanam Pekarna by Seuk Hoon Kim is a highly esteemed winner of the very prestigious 2023 Železna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

ŽeleznaInterier· 2023

Whitelier Hanam Pekarna

by Seuk Hoon Kim

Client: Studio Eccentric Co., Ltd.

Železna nagrada A' Design Award Winner in Interier Category

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Verified Award Winner

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The Design

About Whitelier Hanam Pekarna

Južnokorejska vrhunska butična pekarna Whitelier je odprla svojo peto vodilno trgovino v okrožju Misa v Gyeonggidu v Južni Koreji. Naloga tega projekta je bila zasnova pekarne s prodajnim prostorom in popolnoma opremljeno pekovsko kuhinjo za proizvodnjo belega kruha. Celoten dizajn je bil potreben za izpolnjevanje identitete blagovne znamke Whitelier, ki je bila sestavljena beseda "White" in "Atelje"; pomeni belo delavnico peke vrhunskih kruhov. Prefinjeno ukrivljena fasada in zgibne police za razstavo kruha so bile zasnovane tako, da poudarjajo idejo.

The Recognition

About the Železna nagrada A' Design Award

Whitelier Hanam Pekarna je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Whitelier Hanam Pekarna se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Whitelier Hanam Pekarna zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
Dimensions & Packaging: Width 11,180mm x Depth 6,070mm x Height 4,900mm
Tags: white, bakery, display, modern, minimal, bread, articulated
Production Technology: The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
Design Challenge: Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
Research: For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
Inspiration: As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
Project Duration: The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
Operation Flow: Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
Team Members: Seuk Hoon Kim
Image Credits: All images : Photographer Studio Eccentric, 2021