Anlan Branding Blagovna identiteta – avtor Haiwen Yang

Delo Anlan Branding Blagovna identiteta avtorja Haiwen Yang je izjemno cenjeni dobitnik prestižne nagrade 2023 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2023

Anlan Branding Blagovna identiteta

avtor/ica: Haiwen Yang

Naročnik: Anlan

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Potrjeni dobitnik nagrade

Preverite status nagrade za #141858

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Anlan Branding Blagovna identiteta

Anlan Branding je blagovna identiteta, ustvarjena za znamko lepotnih naprav. Identiteta je zasnovana tako, da ostane prepoznavna v različnih aplikacijah. Pisava ima rahlo zaobljene kote, medtem ko celotne oblike črk ostajajo preproste in čiste. Cvetlični vzorec, izpeljan iz črke A, se navezuje na idejo lepote, natančen rez v črki A pa povezuje tehnologijo z estetiko. Vijolična barva je uporabljena kot glavna barva znamke. Identiteta je uporabljena na pisemskem materialu in embalažnih sistemih, smernice pa podpirajo dosledno uporabo.

Priznanje

O nagradi Železna nagrada A' Design Award

Anlan Branding Blagovna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Anlan Branding Blagovna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Anlan Branding Blagovna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Dimenzije in embalaža: The coordinated images were applied to all physical stationery system and package system.
Oznake: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Proizvodna tehnologija: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Oblikovalski izziv: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Raziskave: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Inspiracija: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Trajanje projekta: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Potek delovanja: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patenti: Shenzhen Baselab Technology Ltd.
Člani ekipe: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Zasluge za slike: Shenzhen Baselab Technology Ltd.