Meer Embalaža Instant Kave by Masoud Najafi Amirkiasar

Meer Embalaža Instant Kave by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2023

Meer Embalaža Instant Kave

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner
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Colors

The Design

About Meer Embalaža Instant Kave

Pri oblikovanju embalaže izdelka, ki je nov na trgu, ne gre le za umetnost oblikovanja, ampak tudi za umetnost razumevanja strank' misli in izstopanje na policah pred konkurenti. Ob upoštevanju teh odtenkov je dizajn embalaže Meer ponazoril teksturo končnega izdelka, da spodbudi in pritegne vse čute ljubiteljev kave. Tudi postavitev in nekonvencionalna velikost pisave igrata pomembno vlogo pri privabljanju potrošnikov k izdelku. Ta dizajn je ustvarjen z upanjem na resne spremembe na policah s pijačami v trgovinah.

The Recognition

About the Bronasta nagrada A' Design Award

Meer Embalaža Instant Kave je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Meer Embalaža Instant Kave se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Meer Embalaža Instant Kave sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020